Growth Among Us


Is your company growing? This is one of the key questions that you should ask yourself. One of the traps that many companies fall into is not setting a high level goals–despite the potential that your company has. In other words, your company gets satisfied with mediocre goals. Many people use the words “not realistic” to defend the mediocre goals.

CDH has always encouraged our team members to grow. Growth means that you get out of your comfort zone and try new things to improve yourself, your team members and the firm.  Therefore, we are always willing to take projects that appear very difficult to complete. Growth gives us courage to face challenges that many other firms say that they cannot. We focus on innovation and constant improvement. By making tedious but steady efforts on a daily basis, we make steady and continuous progress and generate a difference.  This is our growth concept.

Based on our core value of growth, we encourage people to have stretch goals. Those who have stretch goals will achieve big success. Those who have easy-to-achieve goals will only have small successes. If you set your own goals at a high level, you can focus your energy to achieve them and they become a foundation for your success.

Think of the example of a mountain climber: if you set your goal of climbing the highest mountain in Wisconsin, you probably do not have to make serious efforts to achieve this. However, if your goal is to climb Mount Everest, you will need to re-examine every routine of your daily actions including exercise, diet, how you sleep, etc.  You will also need to consider finances, logistics and necessary equipment. You can condition yourself on a daily basis to achieve this very high goal. This way, your subconscious mind will be programmed to achieve this goal. As a result of setting stretch goals, your daily actions will reflect your committment to your goals. Therefore, setting stretch goals will help you achieve more success and help you get to the next level.

What do you do to get out of your comfort zone?  What types of stretch goals have you set for yourself?  Your company?  I’d love to hear from you.

Koh Fujimoto

Koh is the Principal-in-Charge of the International Practice. He concentrates his practice in the areas of financial statement audits, transfer pricing and internal audit services.
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